Send me a messageIn this episode of the Sustainable Supply Chain Podcast, I had the pleasure of speaking with Jarrod McAdoo, the Director of Product Marketing at Ivalua. We delved into the pressing challenges and emerging trends in sustainable procurement.Jarrod offered insightful analysis on how companies can navigate the complexities of sustainable procurement, especially in balancing competing priorities such as cost savings, quality, risk management, and sustainability. He emphasised the critical role of understanding and managing Scope 3 emissions, noting the intricacies of supplier engagement and the importance of reliable data.A significant portion of our discussion focused on the impact of technology, particularly AI, in transforming procurement processes. Jarrod shared his optimism about AI’s potential to curate data and generate actionable insights, helping procurement professionals manage vast datasets more effectively.We also touched on the danger of greenwashing and the need for transparent, verifiable data in sustainability reporting. Jarrod highlighted the importance of cross-functional collaboration, especially between procurement and finance teams, to ensure that sustainability initiatives are aligned with broader business goals.Finally, Jarrod shared some customer success stories, including Ivalua’s work with IKEA, and offered practical advice for companies at the beginning of their sustainability journey. Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.