San Diego has so much to offer but the South Bay seems to be a hidden gem for creatives and other talented people. We focused on the "Not Your City" brand based out of the South Bay and how this project gained support from everyone else in the community. We interviewed Sebastian or "C Bass" (as many of his peers call him) to see what his purpose was for creating this brand. We talk about the importance of having a great support system that encourages you to succeed and how he plans on growing his line in the forthcoming future.