Anton Shulke talks with Jason Barnard about live streams as an influencer marketing tool. Anton Shulke is the Head of Influencer Marketing at Duda, a role he previously filled at Semrush. He is also the Livestream Production Manager for the Kalicube Tuesdays webinars. Over the last 6 years produced over 600 livestreams with the experts in the digital marketing industry.  Anton believes that livestreaming is one of the best and most cost-effective Influencer Marketing tools. This approach has multiple benefits: cost-effective and easy to organisea worldwide audiencea speaking opportunity for the experts and a chance to promote themselves There are many reasons livestreaming is a great influencer marketing strategy, but the most powerful is that everybody wins.  In this episode, Anton Shulke talks with Jason Barnard about all the advantages of real-time broadcasting versus conferences and face to face interviews. Anton also shares effective tips for small companies with a less recognisable brand on how to make their first livestream a hit… and how to maintain the success over subsequent events. They also shared how they began working with each other and how they have built a solid foundation in livestreaming together over four (long) years. Also, watch out for their sports team analogy that will help you better manage livestreams ;) 40 amazing minutes and an insightful conversation! What you'll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard01:40 Koray Gübür - Brand SERP: What is it and How to Optimize?02:32 Anton Shulke’s Brand SERP04:57 Why do we do livestreams? 09:31 Strength of livestreams versus face to face interviews17:37 How to begin and end your first livestream20:50 What is the goal of your livestream?24:11 Why a single appearance on a livestream isn’t enough26:56 Livestreaming goals of a less recognisable brand versus a famous brand29:53 The mutual transaction in livestreaming35:15 Lessons from the combination of wrong people37:29 Limitations in the job of the livestream guy  Helpful Resources: We Are SaaS: Mergers & Acquisitions This episode was recorded live on video September 14th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>