Eoin Connolly and SportsPro digital editor Tom Bassam run through another week of industry news, and hear from DFL executive vice president of AV rights Steffen Merkel about the latest media developments in German soccer’s Bundesliga.  With the endgame approaching in the contest to take over world soccer champions Chelsea, Tom and Eoin discuss a diverse range of team investment stories, from Serie A’s AC Milan to the NFL’s Denver Broncos and the NHL’s Seattle Kraken.  Then Stefan explains how 5G, AI and other technologies have built out the Bundesliga’s storytelling and fan engagement capabilities.