Kevin Evers, senior editor at Harvard Business Review and author of the upcoming book There's Nothing Like This: The Strategic Genius of Taylor Swift, joins Travis to discuss creativity, high performance, and the unpredictable nature of success. With over 14 years of experience shaping groundbreaking ideas and editing award-winning books, Kevin offers unique insights into business strategy, innovation, and the art of persuasion. His expertise spans topics from brain science to Hollywood blockbusters, making him an unconventional money maker with a wealth of knowledge to share.On this episode we talk about:– Kevin's journey from mowing lawns to editing books at Harvard Business Review– How Taylor Swift’s strategic genius revolutionized the music industry– The importance of building scalable relationships with fans or customers– Lessons from Taylor Swift’s $2 billion-grossing Eras Tour– The role of creativity and innovation in achieving high performance– Why community-driven engagement is the future of commerceTop 3 Takeaways1. Fan obsession drives scalability: Taylor Swift’s relentless focus on delighting her fans has been a key factor in her unprecedented success. Building strong relationships with your audience is critical for growth.2. Adaptability leads to longevity: Swift’s ability to evolve her brand and music over two decades demonstrates the importance of staying relevant while maintaining quality in your craft.3. Community is king: Whether you’re an artist or entrepreneur, fostering a loyal community can amplify your reach and impact beyond traditional marketing methods.Connect with Kevin Evers:LinkedIn: https://www.linkedin.com/in/kevin-evers1Twitter/X: https://x.com/eve_ersWebsite: http://nothinglikethisbook.com/Kevin’s book There's Nothing Like This: The Strategic Genius of Taylor Swift releases on April 8th and is available wherever books are sold!Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge Learn more about your ad choices. Visit megaphone.fm/adchoices