In this episode, Kristy and Brad describe a common problem for companies that started with a "Guild Model" but now need to operate more like a cohesive company.

A Guild Model is a loose connection of talented individuals brought together to use their specific skill sets to fill a market need or opportunity.  For example, many professional services firms start with this model, where individual “stars” work under the same umbrella but are essentially operating independently.  The issue comes later in the company's lifecycle, when growth is stunted because the connections among these independent entities are weak, limiting the ability to drive scale and consistent outcomes.

Kristy and Brad highlight a few examples of how companies have "unguilded" for growth, and what you need to consider at this critical inflection point.

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