How FinTech startups can win customer trust with a dual language marketing campaign
We know how hard it is for service-based businesses to attain real scalability; exponentially increasing revenues without incurring significant costs. In this episode, Alejandra Slatapolsky, Strategic Partner at Scale Alto, shares with us how they could help entrepreneurs #getnoticed and boost our business' scalability using bi-lingual PR, through branding and communications perspective, and by identifying your own niche.
Alejandra also shares one of Fintechs' biggest challenges - building trust, their X Alto program as a way to approach of creating a business strategy, why she tells dual-language companies to 'never just translate', and how to convert leads to loyalty, and her own dose of her marketing strategies to #getnoticed.
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