Our guest this week is Alyson Lex. Alyson is the former Marketing Manager for Glazer-Kennedy Insider’s Circle where her first salesletter generated nearly $9,000 in 3 days. She lives and breathes effective marketing without selling your soul. She's been writing copies for over 13 years now allowing her to help business owners to grow bigger and reach more. She believes that sometimes when you do the writing yourself, you get caught up and fail to represent yourself well.

As business owners, there are a lot of aspects that you need to focus on in order to run your business successfully. Creating an effective copy for your website or social media accounts requires a lot of time. There's a ton of research needed to formulate the perfect strategy and get your audience hooked. Telling them what's in it for them, their greatest benefit will help convince them in believing in you. Alyson shared a number of key points to consider in creating an effective copy.

Know the secrets and step-by-step process in creating an effective copy by listening to this week's podcast.

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EPISODE LINKS
Visit Alyson's website: https://alysonlex.com/
Facebook: https://www.facebook.com/AlysonLexCopy
LinkedIn: https://www.linkedin.com/in/alysonlex/

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