In this episode, we're joined by Joel Pruis, Senior Vice President at Equifax, a seasoned executive with a knack for building teams that accelerate growth and expand markets. Joel shares fascinating insights into the evolving lending landscape and the increasing importance of alternative data sources.

Joel's team at Equifax takes pride in assisting clients to better understand their lending processes, risks, and potential return on investment (ROI). They work collaboratively to integrate new data sources, specifically income and employment information, helping clients not just to minimize risks but also to seize new opportunities. The highlight of Joel's role is seeing these strategies exceed ROI expectations, symbolizing effective collaboration and understanding between Equifax and its clients.

On a personal note, Joel's involvement in financial education extends to his family and community. He recounts a memorable experience speaking to his daughter's high school class about the importance of credit responsibility and income transparency, highlighting the critical role of personal finance education from a young age.

Equifax's data has been transformative, contributing to over 63% of all U.S. mortgages and enabling millions to secure auto financing, personal loans, credit line increases, and more. Their data also expedites employment background checks and the awarding of government benefits. As Equifax expands globally, its mission remains to empower individuals and businesses with data-driven solutions.

Listeners are encouraged to take away the idea of experimenting with diverse decision-making processes. Joel reminds us of the uniqueness of each borrower's life experiences, urging lenders to broaden their data sources and thereby expand their customer base, helping unearth "diamonds in the rough."

Stay ahead in the game by tuning into this enlightening conversation with Joel Pruis. You'll discover the transformative power of alternative data in shaping lending strategies, and learn how to unearth potential 'diamonds in the rough'. Make sure you listen to this episode to see how Equifax's data-driven solutions can drive your business growth and open up new avenues of opportunity. Embark on your journey towards expanded opportunities today by hitting play.