In this conversation, Jay Nichols shares his journey from a military background to a successful career in sales, highlighting the lessons learned from his experiences in the Marines, the transition to civilian life, and the evolution of sales strategies over the years. He reflects on the importance of empathy, cultural insights gained from his military service, and the challenges faced during his time at BlackBerry. The discussion emphasizes the need for adaptability in sales and the value of listening to customers. ★ Support this podcast on Patreon ★