I met Alena Vranova at the Israel Bitcoin Summit in Tel Aviv in January 2019. We talked about how she got into Bitcoin, why user experience is the most important factor for user adoption, why she wants her Mom to use Bitcoin, about her hopes that the Lightning Network – as a global financial network – is about to explode in 2019. We discuss how TREZOR, the hardware wallet manufacturer she co-founded, and CASA, where she is the Head of Business Development and Strategy, support the security of sovereign hodlers. I am a huge bitcoiner. But we as a Bitcoin community are very impatient and we want to enforce our worldviews on what they call the nocoiners. I don’t like the name, but you get me. We are pushing towards using satoshis or bits instead of Bitcoin, while the world has no idea about Bitcoin yet. There is certain impatience like …… we have the holy grail, why don’t you see that, your stupid if you don’t. So that is kind of the feeling I sometimes have, when I look at the developments in crypto, that are not user focused. – Alena Vranova You are either completely left on your own, when you have a hardware wallet and you need to protect your keys or you go to a Bitcoin bank such as Coinbase and there is nothing in between and we need to bridge that. – Alena Vranova Sometimes I think marketing is almost a swear word for some Bitcoiners. But Marketing is not a bad thing. Bitcoin is a product of collective effort and it deserves a better name and it deserves a nicer interface. So my Mom could eventually say ‘Of course I use Bitcoin’. – Alena Vranova Sponsors Order here and get 20% off! (time-limited) Support the podcast Share the podcast with friends and family! Subscribe to my newsletter Subscribe to the podcast on Apple Podcast | Spotify | Google Podcast | YouTube | Pocket Casts | Castbox | Stitcher | TuneIn | RSS Feed Give a 5 stars recommendation on Apple Podcast Follow me on Twitter | YouTube | LinkedIn Donations Do you like what you hear? If yes, then please support my podcast. Every donation is used to produce episodes, finance travel costs and make the show better. Every donor, will be invited to my exclusive Telegram group with personal background stories and updates. Send me a short message with your Telegram ID after donating and I will add you. Donate with PayPal Donate with BTC Donate with Lightning Der Beitrag Alena Vranova on the Importance of User Experience in Bitcoin erschien zuerst auf The Anita Posch Show. Subscribe to my weekly newsletter to (L)earn Bitcoin - it’s free: https://anita.link/weekly