Curb appeal really does make a difference for customers as well as the staff! It is commonly the case that our customers really don’t want to be our customers (or anyone’s for that matter). As long as they are needing care from a facility other than their home, then we need to be sure we are doing the most we can with what we have to send a message to that potential customer that as long as they can’t be at their home, we’re going to make every effort to make our facility as comforting/homelike as possible. Yes, there are usually staff such as grounds/maintenance/etc that fulfill this particular function, but we all have a part in assisting with this vital task. Is your facility sending the right message?