The TalentCulture #TChat Show is back live on Wednesday, August 6, 2014, from 7-8 pm ET (4-5 pm PT). The #TChat radio portion runs the first 30 minutes from 7-7:30 pm ET, followed by the #TChat Twitter chat from 7:30-8 pm ET. Last week we talked about about workplace bullying, and this week we're going to talk about passive recruiting strategies. Converting job seekers into job applicants via relevant career content is easy when they're looking for a job. But what about those who aren't? The elusive passive candidate — that's where you have to be smarter and engage them in conversations around relevant career content, but not literally job-specific content, at least not all at once. According to this week's guest, after a 90-day case study on social media content, conversation-based content increased response rates by 54%. We should teach recruiters and sourcers how to engage prospects in real conversations. But whether it's on a forum, user group, blog, simple email or any social network, how do we get the passive ones to start a conversation with us? Strike up a conversation as you would face to face. Talk to them about things they care about first. Recruiters should always know their market and their talent. Recruiting is only human and all about relationships. Always. Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we learn more about passive recruiting strategies with this week's guest: Bryan Chaney, a global talent sourcing and attraction strategist and Sourcing Executive at IBM. Thank you to our sponsors and partners: RIVS, GreatRated! of Great Place to Work, TalentWise, Globoforce, SAP/SuccessFactors, PeopleFluent, Red Branch Media and HRmarketer Insight.