Allison Conrad is not one to wait around for someone else to solve a problem. When she noticed a gap in the market for a product that proactively tackled aging hair, she didn't hesitate to take matters into her own hands. With her first few grey hairs as the impetus, Allison dove headfirst into researching vitamins, minerals, and Chinese medicinal herbs to create a daily regimen that supported hair color.

She knew there had to be a better way to address this issue - a single supplement that could do the job more efficiently and effectively. With a talented and experienced team by her side, Allison founded Arey, the first supplement of its kind to target aging hair.

Arey doesn't just stop at addressing aging hair. This supplement tackles a range of hair issues, from hair loss due to vitamin deficiencies to damage caused by oxidative stress to chemicals in hair products. Arey takes these issues “head-on”, with a potent formula that's backed by science and tested by real people.

Allison also shares:

• Why your hair “goes grey” and the science behind the brand to combat those core causes
• What’s currently working for the hair care brand in ecommerce and marketing 
• Current state of aging and the cultural shift that got us here 
• The future of Arey

You'll also hear Allison's advice to her younger self and what's next for Arey.

Be sure to check out Arey at www.areygrey.com and on Instagram @areygrey

This episode is sponsored by Iterable.

Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. 

To see more extraordinary success stories from world-class eCommerce brands like LOLA, Ritual, and Joybird who use Iterable to power growth that doesn’t stop at acquisition, go to Iterable.com/retail.

We hope you enjoy this episode and gain valuable insights into Allison's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.

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