Welcome to the latest episode of In the Loupe, where we will be discussing the funnel approach in marketing. The funnel approach is a proven methodology used by businesses to convert prospects into customers. The process involves guiding potential customers through different stages of the buying journey, starting with awareness and ending with the final stage of purchase.We will dive into the different stages of the funnel approach, discussing how businesses can utilize various marketing tactics to move customers through each stage. We will also cover common mistakes businesses make when using this approach and how to avoid them. Whether you are a seasoned marketer or just starting out, you won't want to miss this informative episode on the funnel approach in marketing!Article we reference this episode: https://www.semrush.com/blog/marketing-funnel/Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com