A Slice Of... Why Brand Guidelines Are Important For Packaging (No. 34)
The importance of creating robust brand guidelines in packaging design.
In order to be consistent, a brand needs to have a precise set of rules in place that dictate how it should be realised in any eventuality. That is where brand guidelines come in.
Brands that can successfully manage consistency have been proven to perform better and have higher recall from consumers.
Consistency and repetition is key. Brand engagement needs to happen between five and seven times for consumers to remember you.
A company's brand is one of its most valuable assets. It represents the business's identity, personality and reputation. Effective brand management is crucial for success. One of the key tools for managing a brand is the brand guidelines document. These are the rulebook for your entire brand. They offer a wealth of information to ensure consistency across all consumer touch points.
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