If you like to talk and sell, then digital marketing is right up your alley, and you probably didn't even know it. This month, we welcome Laurie Stogniew and Nick Riggs from CONAG Marketing, a division of Bayshore Marketing, founded and owned by Stogniew. Although they give the used equipment sales industry a ranking of 5 or 6 on a scale of 1–10 for digital marketing, they're optimistic that independent dealers are on an upward trajectory with ever-growing awareness and action toward reaching equipment buyers everywhere. Experts at developing and designing websites that search engines love, including e-commerce sites, Laurie and Nick are also social media pros who advance their clients' reputations and brands online. Some of the most digitally savvy things a dealer can do is keep their website active with new and fresh content, while also harnessing social media and AI to keep customers finding them, rather than the dealer searching for customers. Today, business is "social;" it always was, and customers still want to know "what's in it for me." Listen in for tips to greatly expand your business reach and customer relationships. CONAG Marketing Visit IEDA Group Website IEDA Events Produced By: Social Chameleon