In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insights on content creation, audience engagement, and the future of sales strategies.Takeaways • Personal branding on LinkedIn can significantly impact business growth. • Authenticity and transparency build strong audience connections. • Asymmetrical marketing allows smaller companies to outmaneuver larger competitors. • Sharing both successes and failures creates relatable and engaging content. • Leveraging organic social media can lead to substantial business opportunities.Chapters • 00:00 Introduction • 02:00 Viral Memes and Easter Bunny Anecdote • 05:00 Welcoming Adam Robinson • 07:00 Adam’s LinkedIn Journey and Personal Branding • 15:00 Challenges in Outbound Sales and Market Trends • 25:00 Importance of Authenticity and Transparency • 35:00 Asymmetrical Marketing Strategies • 45:00 Building a Personal Brand and Engaging Content • 55:00 Outro and Final ThoughtsQuote of the Show“Being famous within your target audience is the most valuable thing you could ever have as a founder.” - Adam RobinsonConnect with Adam Robinson• LinkedIn: Adam RobinsonSponsorThe Transaction is sponsored and produced by Ringmaster, the go-to branded podcast team. They handle everything from creative to guest booking, so you can focus on the conversation. Discover how your company can leverage B2B podcasts to deliver outsized ROI at ringmaster.com.Shoutouts • Andy Paul Podcast • Scott Lease • Chris Walker • Sam Jacobs • Devin Reed • Dave Gerhart • Anthony Kaneda • Shopify PlusPhrases Minted in this Episode • “Asymmetrical Marketing” • “Personal Branding on LinkedIn” • “Sharing the L’s”Follow the Show:Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/ The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/ The Transaction Website: https://thetransactionpod.com/ Substack: https://thetransaction.substack.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309 YouTube: https://www.youtube.com/@TheTransaction?sub_confirmation=1