I love doing live events and masterminds like my Working Vacation program, where I take business owners on a cruise ship while helping them get the big breakthrough they've been dreaming of in their business. This event can make someone like me earn an extra seven figures. How is that possible?Today, I have my good friend Alex Moscow, a master event planner and host who teaches entrepreneurs and business owners how to make an additional seven figures in profit with a custom-tailored “world-class events” strategy that creates a high-caliber community of high-paying, long-term clients using the power of events, workshops, and masterminds.If you want to learn how to create and run profitable live events, join us in today's episode of SMART Businesses Do THIS!About the Guest:From jail cell to integrity-based sales expert, Alex transitioned into the coaching space at just 21, helping Ted McGrath build a multi-million dollar coaching and seminar organization from the ground up in just four years.Now, Alex is teaching his clients how to sell with truth instead of tactics via the Congruent Closing Method, building businesses that fuel them so they can live as the most authentic, expressed version of themselves.“Events are a great way to master what your craft is, which, I believe, is a lost art these days.” - Alex MoscowIn This Episode:-   If you're not careful, there's a real danger to outsourcing your content creation -   Pitfalls vs. benefits of doing live events-   How often should you do live events, and what are the price points?-   An excellent opportunity for marketing agencies to collaborate and deliver live events together-   The three types of events that Alex does and the benefit of each event-   Using your personal brand to attract your ideal clients-   The roadmap to putting together a successful and memorable eventAnd much more…Connect with Alex Moscow: -   Website - https://alexjmoscow.com/-   Facebook - https://web.facebook.com/alexjmoscow-   LinkedIn - https://www.linkedin.com/in/alex-j-moscow-880a0420/Connect with Adam Lyons:-   Website - https://thesmartblueprint.com/-   LinkedIn - https://www.linkedin.com/in/theadamlyons/-   Facebook - https://www.facebook.com/TheAdamLyons/-   Instagram - https://www.instagram.com/TheAdamLyons/