Is Influencer Marketing Still Worth It? with Sherri Langburt
Influencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results?
I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships.
If influencer marketing is part of your strategy, this episode is a must-listen.
In this episode of the podcast, we talk about:
- How to measure real influence beyond just follower count
- Why nano & micro influencers are outperforming big names
- What’s working in UGC & brand partnerships right now
- How AI is shaping the future of influencer marketing
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature “boxx” marketing strategies largely dependent on social content.
Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration.
Website: https://babbleboxx.com/ LinkedIn: https://www.linkedin.com/company/babbleboxx/ Instagram: https://www.instagram.com/babbleboxxofficial/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350