Why Relationship-Based Marketing Works with Jessica Abel
My favorite way to get new clients? It’s not social media or email. It’s referrals from friends. And that kind of trust doesn’t just show up. It’s built.
In this episode, I’m joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, service-based offers, and how to rethink “sustainable” growth in your business.
If you’re tired of trying to scale like an influencer and ready for something that actually supports your life, you’ll love this one.
In this episode of the podcast, we talk about:
- Why referrals outperform most marketing channels
- How to build a business model that fits your life
- The real reason courses and products are hard to sell
- What to do if you’re burned out on content
- How introverts can still thrive with relationship marketing
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Jessica Abel is a graphic novelist, author, and the founder of Autonomous Creative, where she helps accomplished creative professionals build businesses as brilliant as they are. Drawing on 30 years as a cartoonist and author combined with 10 years as a business owner, Jessica knows how to take someone's creative brilliance and turn it into an unconventional and profitable business. In other words, she's helping creatives do more than pay the mortgage. They're enjoying freedom from financial anxiety, time for their personal priorities, and doing truly meaningful work.
Website: https://jessicaabel.com Instagram: https://www.instagram.com/autonomouscreative/ LinkedIn: https://www.linkedin.com/in/jccabel/ YouTube: https://www.youtube.com/@AutonomousCreative
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/367