In episode #118, we talk with Dan Shure (@dan_shure) about SEO. TOPICS: What is SEO What is an SEO Consultant When to go to an SEO Consultant Organic vs Pay Managing customer questions Snake oil SEO Tools to get started Most common mistakes SEO Tips Recommended resource to people to learn RESOURCES: Screaming Frog SEO Spider - https://www.screamingfrog.co.uk/seo-spider/ Open Site Explorer - https://moz.com/researchtools/ose/ Ahrefs - https://ahrefs.com/ Majestic - https://majestic.com/ Google webmaster Tools - https://www.google.com/webmasters/tools/ SEO by the Sea - http://www.seobythesea.com/ Google webmaster blog - https://webmasters.googleblog.com/ Google inside search - http://www.google.com/intl/es419/insidesearch/ Search engine land - http://searchengineland.com/ Search engine watch - https://searchenginewatch.com/ Google webmaster help hangout - https://sites.google.com/site/webmasterhelpforum/en/office-hours Moz Blog - https://moz.com/blog Evolving SEO - http://www.evolvingseo.com Experts On The Wire: SEO, Content Marketing, Social Media, Growth Hacking & More! - https://itunes.apple.com/us/podcast/experts-on-the-wire/id1093560792 Oomph Job Openings - http://www.oomphinc.com/people MODULE OF THE WEEK: Footnotes http://www.drupal.org/project/footnotes Footnotes module can be used to easily create automatically numbered footnote references into an article or post (such as a reference to a URL). It now supports also TinyMCE and CKEditor via WYSIWYG module. HOSTS: Stephen Cross - www.ParallaxInfoTech.com @stephencrossJohn Picozzi - www.oomphinc.com @johnpicozziNic Laflin - www.nLightened.net @nicxvan GUEST: Dan Shure - www.evolvingseo.com @dan_shure