284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog
It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog.
And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL.
I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about.
Let’s get into it, shall we?
As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!
02:26 Unconventional Marketing Tactics
08:25 Equity for Punks: A Revolutionary Idea
13:03 The Power of Community Engagement
19:19 Turning Customers into Influencers
20:42 Maximizing Marketing Budgets with Social Tech
25:23 Incentivizing Organic Content
38:40 Onboarding Partners Effectively
Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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