Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef.

A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn’t unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren’t able to get anything to stick.

Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around.

Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what’s most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights.

In this episode, Dustin & Lacey share:

• Why they almost gave up their blog
• How they narrowed their focus and eliminated most of what they had worked on
• How an angry email inspired them to do better
• Why they decreased the amount of content they were putting out
• Why they decided to focus on video
• How they work together as a team and balance each other out
• How they approach sponsored posts when many opportunities are for processed foods
• Lacey’s advice for getting over perfectionism with video

Resources:

• foodbloggerpro.com/sweetpea
• Stripe
• Baremetrics
• ClickFunnels
• A Sweet Pea Chef
• Take Back your Health Academy
• Married to your Business
• A Sweet Pea Chef on Instagram, Facebook, Pinterest & YouTube
• Episode 47.5

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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