How to use polling to establish your company as an authority and to gain publicity.
Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.
On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.
I mention the following tools also:
Polldaddy
Surveymonkey
Facebook Poll App
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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