196. Subscription Business Strategies With Robbie Baxter
Subscription Business Strategies With Robbie Baxter
Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy.
In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.
Links Mentioned:
www.robbiekellmanbaxter.com
www.theforevertransaction.com
www.GetMeToDone.com
www.Productiveinsights.com
www.YouTube.com/ProductiveInsights
https://productiveinsights.com/the-eisenhower-matrix/
Book Mentioned:
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Related Episodes:
043. Membership Economy with Robbie Kellman Baxter
170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth
173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer
Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):
Ash Roy 0:00
What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them?
Robbie Baxter 0:11
Yeah, well, your example is a great one actually ash.
You know the first one is just getting over the hurdle of doing it.
Ash Roy 0:21
Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43. And you can find out more about that at productiveinsights.com/43 is an international bestseller and a widely anticipated second book The Forever Transaction is now available. Her clients have included Microsoft, Netflix, The Wall Street Journal, and over 100 membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than 20 Industries. If you're watching this on YouTube and you find this useful, please do share this video with somebody who you think might benefit. And if you're listening to it on the podcast, I recommend you head over to our YouTube channel to watch Robbie and I speak in person. You can do that at youtube.com/productiveinsights. So welcome back to the productive insights podcast, Robbie. And let's start by talking about the key changes that have happened in the subscription world since we last spoke, particularly since COVID-19 has struck.
Robbie Baxter 1:44
Yeah, well. So since Episode 43, a lot has happened. The biggest thing is, you know, when I wrote a membership economy, I really wrote it as a one-pound business card to say to the world.
Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy.
In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.
Links Mentioned:
www.robbiekellmanbaxter.com
www.theforevertransaction.com
www.GetMeToDone.com
www.Productiveinsights.com
www.YouTube.com/ProductiveInsights
https://productiveinsights.com/the-eisenhower-matrix/
Book Mentioned:
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Related Episodes:
043. Membership Economy with Robbie Kellman Baxter
170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth
173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer
Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):
Ash Roy 0:00
What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them?
Robbie Baxter 0:11
Yeah, well, your example is a great one actually ash.
You know the first one is just getting over the hurdle of doing it.
Ash Roy 0:21
Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43. And you can find out more about that at productiveinsights.com/43 is an international bestseller and a widely anticipated second book The Forever Transaction is now available. Her clients have included Microsoft, Netflix, The Wall Street Journal, and over 100 membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than 20 Industries. If you're watching this on YouTube and you find this useful, please do share this video with somebody who you think might benefit. And if you're listening to it on the podcast, I recommend you head over to our YouTube channel to watch Robbie and I speak in person. You can do that at youtube.com/productiveinsights. So welcome back to the productive insights podcast, Robbie. And let's start by talking about the key changes that have happened in the subscription world since we last spoke, particularly since COVID-19 has struck.
Robbie Baxter 1:44
Yeah, well. So since Episode 43, a lot has happened. The biggest thing is, you know, when I wrote a membership economy, I really wrote it as a one-pound business card to say to the world.
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