In this episode, we talk to Emma Rose Cohen. She studied Environmental Management and Sustainability at Harvard and spent four years working in waste management, before becoming a strawtrepreneur. She started a non-profit called Save the Mermaids, that educate children on the harmful effects of single-use plastic. She is the Founder and CEO of the Final Straw. During this episode, we take a look at how their Kickstarter raised millions in their first weeks. We also talk about the materials used to create the Final Straw and that they as a company take responsibility for their products and if for whatever reason your straw is no longer used you can send it back and they will correctly recycle it. We also talked about what is next for Final and how they are designing for a more sustainable future.  Where can people find Emma and The Final Straw?FacebookInstagram- Final StrawInstagram- EmmaLinkedIn – EmmaTwitterWebsiteKEY TAKE AWAY“If all companies took responsibility for the products that they produce, it would shift things.”