Aviation in the 1920s could be a lethal business, as proven on 16th August 1927, when only 2 of the 15 planes that entered The Dole Derby - a $35,000 contest to fly from California to Hawaii - successfully reached their destination. The brainchild of pineapple magnate James D. Dole, the competition inspired the public imagination - and a crowd of 100,000 people - but claimed the lives of TEN participants.In this episode, Arion, Rebecca and Olly consider the inefficient and dangerous aeronautics of the time; explain how winning team Woolaroc were able to distinguish themselves ahead of the pack; and reveal how the modern-day Dole company have distanced themselves from such provocative promotions… Further Reading:• ‘Fifteen Planes Enter, Two Planes Leave - The Deadly Dole Air Race’ (Atlas Obscura, 2011): https://www.atlasobscura.com/articles/morbid-monday-deadly-dole-air-race• ‘Dole Air Race: The Daring and Pioneering Conquest Across the Pacific’ (STSTW, 2018): https://www.ststworld.com/dole-air-race/• ‘Army Officers Hop Off For Hawaii’ (1927): https://www.youtube.com/watch?v=CW1brsdc_fMImage courtesy of San Diego Air & Space MuseumFor bonus material and to support the show, visit Patreon.com/RetrospectorsWe'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/RetrospectorsThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King.Copyright: Rethink Audio / Olly Mann 2022. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices