Email Marketing Evolution

Ryan Phelan, RPE Origin

– The Sharkpreneur podcast with Karl McKinnie Episode 1003 Ryan Phelan

With more than two decades of online marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.

Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space.

Listen to this informative Sharkpreneur episode with Ryan Phelan about the evolution of email marketing.

Here are some of the beneficial topics covered on this week’s show:

- How people accessing their email on various devices gives marketers access to a wealth of data.

- Why we will see a rise in generative AI in email marketing.

- How marketers should shift from tactic-driven mentality to a more strategic approach.

- Why authenticity and transparency will continue to resonate with consumers.

- How personalizing email campaigns is crucial for engaging customers effectively.

Connect with Ryan:

X @rpeoriginagency

Links Mentioned:

rpeorigin.com

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