Everyone wants to talk about how bad they want success, what they are willing to do for it, how long it's been on their mind (since I was a kid!). Only a portion of these same people actually have the talent to pull it off. Of that group, who is willing to hustle, grind and patiently build from the ground up? The building process is where success comes from. Not ista-fame or being an overnight sensation, but actually building a brand (or self brand) from nothing. Why? Because understanding how it was build will allow you to adapt to changes that WILL happen. The market, your audience, the competition will push back on your vision of the brand. Things will change. Will you know what to do when that change occurs? And then when it happens again (and again, and again)? The key to sustainable success is understanding every element of a business. How you got from idea to launch to audience attention to success. Skipping steps or having someone hand you a finished product does NOT do that!