In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of LHM International, Catherine B. Roy.Catherine's story is one of transformation and tenacity. With a background as a programmer, she made a significant leap into the world of business coaching, armed with a certification from the prestigious Goldman Sachs program for business development. Her journey is a testament to the power of embracing change and the opportunities that come with it.Catherine underscored the importance of artificial intelligence (AI) and LinkedIn as pivotal tools for entrepreneurs. She shared how these platforms are not just about technology but about establishing a strong personal brand and driving meaningful engagement. Catherine's approach to using AI is particularly fascinating, as she trains tools like chatGPT to create content that resonates with her audience, saving time and enhancing efficiency in business operations.One of the key takeaways was the significance of authenticity and human connection in the content we share on LinkedIn. Catherine highlighted the effectiveness of short-form vertical videos and storytelling in creating a bond with the audience. It's about more than just selling a product or service; it's about building trust and establishing personal connections with potential clients and partners.Key Points from the Episode:Introduction of Catherine B. Roy, a business coach and entrepreneurCatherine's background as a former programmer and transition to business coachingEmphasis on using artificial intelligence and LinkedIn for business growthImportance of authenticity and human connection in content on LinkedInLeveraging short-form vertical videos and storytelling for audience engagementApproach to analyzing business systems and implementing solutions using technologies and funnelsUtilizing artificial intelligence tools for content creation and business developmentCatherine's success on LinkedIn and her podcast, "The Catherine B. Roy Show"About Catherine B. Roy:Catherine B Roy is a distinguished Business and Personal Growth Coach, Keynote Speaker, and Bestselling Author. She is celebrated for her global client base and associations with prestigious organizations like Forbes, BMW, and IBM. A member of MENSA with an IQ over 156, she stands out for her intellect and resilience, having overcome significant personal challenges. Catherine's accomplishments include being a Forbes Coaches Council member, certification from the Goldman Sachs 10K Women Program, and recognition as a Top 30 Under 30 and 100 B2B Thought Leader. With a Master's in economics and 20 years of experience in entrepreneurship and IT, she's also a linguistics researcher and certified in NLP, positive psychology, and EQ. Catherine's book, "Live from Your Heart and Mind," quickly became a bestseller, demonstrating her influence and the impact of her LHM system. Her journey from surviving bombings and health challenges to becoming a mother, despite a diagnosis of infertility, underscores her message that anything is possible.About LHM International:LHM International empowers individuals and businesses to achieve their fullest potential through various services. With a singular mission to help clients pursue their passions and thrive in their dream businesses, LHM International offers expert business coaching tailored to individual needs.The organization also specializes in public speaking, providing insights on cutting-edge topics such as artificial intelligence, leveraging LinkedIn for business growth, entrepreneurship, business modeling, and strategies for high achievement. LHM International's transformation coaching leverages the proprietary LHM System, designed to enhance life quality by harmonizing intellectual and emotional states. This holistic approach ensures that clients succeed in their professional endeavors and achieve a balanced and fulfilling life.Tweetable Moments:06:28 - "People like to work with people they like and trust. If they see us as human, not just as a CEO, they tend to connect with us easily, especially emotionally."Links Mentioned in this Episode:Want to learn more? Check out LHM International website athttps://catherinebroy.com/Check out LHM International on LinkedIn athttps://www.linkedin.com/company/kayaventures/Check out Catherine B. Roy on LinkedIn athttps://www.linkedin.com/in/catherinebroy/Check out Catherine B. Roy on Instagram athttps://www.instagram.com/catherinebroy/Check out Catherine B. Roy on Twitter athttps://twitter.com/catherinebroyCheck out Catherine B. Roy on Facebook athttps://www.facebook.com/catherinebroyLHMMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.