What do buyers actually need sellers for? What are the "3 Cs" of empathy in selling? How do sellers enable buyers to build internal consensus? If a seller is empathetic do they risk losing control of the opportunity progression and velocity? How does an enablement team use selling with empathy to help sellers to not be "product pushers who reek of commission breath"?

In this episode Chuck Marcouiller, VP of Revenue Enablement at  Freightwave joins me to answer these questions and much more by sharing the insights he's gained over a career as a seller, a sales leader, and  revenue enablement leader.