Aloha y'all! I am thrilled to share my interview with Daniel Nussbaum, who is the CEO of Z-Man Fishing Products, who has been making innovative lures in Charleston, SC for 30-plus years. In this episode, Daniel shares his personal story of how he got introduced to fishing, went from studying marine biology to practicing law to working at The Charleston Angler; we discuss how Z-Man Fishing Products is harnessing the power of the sun to manufacture non-toxic fishing lures, as well as making the business case for sustainability; and of course we talk some fishing.

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