Have you ever wondered how much of your happiness comes down to what you were conditioned to believe about sex? Sexual pleasure isn’t a guilty indulgence: science shows that prioritizing pleasure can build resilience, improve creativity, bolster overall health, and even enhance longevity.I’m joined by Dr. Nicole McNichols, author of You Could Be Having Better Sex and the celebrated University of Washington professor whose course on human sexuality draws many thousands of curious minds every year. In fact, her groundbreaking class, “The Diversity of Human Sexuality,” is the most popular course in University of Washington history.If you’ve ever felt like something was missing—from your relationships, your pleasure, or even your self-image—you won’t want to miss this one. We're going to challenge deep-rooted beliefs about sex, and what you’re about to hear just might change the way you think about human connection, pleasure, and your relationships.In this episode, you'll discover:Why most of what you believe about sex is probably wrongWhy the longest-lived people in the world in blue zones have lots of sexHow to master sexual communicationHow technologies like AI and virtual reality could affect the future of human sexual experienceand much more...Find  Dr. Nicole McNichols and her work at: Website: https://nicolethesexprofessor.comBook: "You Could Be Having Better Sex" by Nicole McNichols, PhDInstagram: @nicole_thesexprofessorTikTok: @nicole_thesexprofessorLinkedIn: Nicole McNicholsAs I research and write my new book about longevity, one of the most important points to understand is that connection to fellow humans is perhaps the most critical factor for living a long and healthy life. If you want to improve your health and your life, it's crucial to surround yourself with experienced folks who know how to get real results; people who truly want the best for you and will keep you accountable when things get tough. So my wife Alyson and I are hosting gamified transformation challenges where health nuts like us can level-up and get life-changing results together. For the next 5 days only, join the 14-Day Eat Wild Challenge with done-for-you meal plan, gamified rewards, micro-quests, short videos and a big giveaway at the end.  The challenge kicks off Tues, Feb 17. Join the fun at WildRx.com/challengePlease take a moment to make sure you’re subscribed wherever you listen to podcasts, and to stay up-to-date, sign up for my newsletter at AbelJames.com.You can also join Substack as a free or paid member for ad-free episodes of this show, to comment on each episode, and to hit me up in the DM’s. Join at abeljames.substack.com. And if you’re feeling generous, write a quick review for the Abel James Show on Apple or Spotify. You rock.This episode is brought to you by:14-Day Eat Wild Challenge – Go to WildRx.com/challenge and start the challenge with us on Tue, Feb 17 Tonum Health – Go to Tonum.com/WILD and punch in code WILD for 10 % off your first order.Bubs Naturals – Go to BubsNaturals.com and enter code ABEL to snag 20 % off your entire order.