Very early on in her esthetics career, Rachel Roff discovered a lack of education and services available for treating common concerns and conditions seen in darker skin tones. 

That injustice led her to create Urban Skin RX, an inclusive clinical skincare brand with a mission to develop clinical skincare geared towards problem-solving formulas for melanin-rich skin.

In this episode, Rachel digs deep into the evolution of Urban Skin RX. She’s uncovering how she went from running a top medical spa and laser center to effectively and safely treat melanin-rich skin to creating a clinical skincare line that now allows her to fuel her mission on a much larger scale – making inclusive skincare accessible to consumers! 

Today, Rachel also discusses: 

• The turning point for Urban Skin RX and when Rachel knew the brand was a success
• How the pandemic has contributed to the success of Urban Skin RX and has changed the way the brand operates
• How the Urban Skin RX brand has grown through social influencers and keeping up with beauty trends
• The challenge of work-life balance many entrepreneurs face

You’ll also hear about what to expect from Urban Skin RX in 2022.

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co