Professor Augustinus Bader and Charles Rosier, LIVE at MECCA George Street
In today’s episode of MECCA Talks – recorded live and in front of a studio audience at MECCA George Street – Kate is joined by Professor Augustinus Bader and Charles Rosier, Co-Founders and CEO, respectively, of the brand responsible for Hollywood’s picture perfect complexions, Augustinus Bader.
A globally recognized biomedical scientist and physician, and leading expert in the field of stem cell biology and regenerative medicine, Professor Bader co-founded the line of “too good to be true” formulas with CEO Charles Rosier, an entrepreneurial, science-minded investor who put everything on the line – his home, his savings, and his reputation – to bring the Augustinus Bader brand to life, and fuel Professor Bader’s greater work in skin, science and epigenetics.
The two go deep into the science of the brand – including the process of transforming Professor Bader’s astonishing medical breakthroughs in wound healing into a revolutionary skin-healing cream that appealed to the masses – and talk about how, with no marketing or PR, their products got into the hands of Don Johnson, Melanie Griffiths, Brad Pitt and Courtney Cox.
Watch the conversation, filmed live at MECCA George Street, on the MECCA Memo.
Host: Kate Blythe
Guests: Professor Augustinus Bader and Charles Rosier
Producer: Kerri Gordon
Editor: Michael Liberale
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MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past, present and emerging. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.
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