“What’s your SOP (Standard Operating Procedures) to win the day?” – Edwin DearbornToday’s featured bestselling author is a veteran C-level executive, podcaster, and keynote speaker, Edwin Dearborn. Edwin drops in on Going North to talk about his book, “Referology: Attracting Those Pivotal Referrals Who Become Your Dream Clients”, and the 3 R’s of Business Growth. Key Things You’ll Learn:How he got into entrepreneurship.The #1 thing that many entrepreneurs deal with when it comes to digital services.Why you must have a strong set of fundamentals before marketing your business online. Edwin’s Site: https://brandedshareables.com/ Free Gift: https://brandedshareables.com/best-referral-marketing-book/Edwin’s Books: https://www.amazon.com/Edwin-Dearborn/e/B0112RI362?ref_=dbs_p_ebk_r00_abau_000000 The opening track is titled “HIRAMEKI-Mirai-未来” by Rukunetsu AKA Project R. Be sure to click the following link to check out the full track. https://soundcloud.com/rukunetsu/hirameki-mirai You May Also Like… Ep. 426 – “Success Left a Clue” with Robert Raymond Riopel (@RobRox69): https://www.goingnorthpodcast.com/ep-426-success-left-a-clue-with-robert-raymond-riopel-robrox69/ Ep. 373.5 – “Business Secrets for Walking on Water” with Frank Zaccari (@FZaccari): https://www.goingnorthpodcast.com/ep-3735-business-secrets-for-walking-on-water-with-frank-zaccari-fzaccari/ Ep. 327 – “The Go-Giver Way of Elite Performance” with Bob Burg (@BobBurg): https://www.goingnorthpodcast.com/ep-327-the-go-giver-way-of-elite-performance-with-bob-burg-bobburg/  Ep. 356 – “The Relentless Pursuit of Greatness” with Thomas R. Williams (@MrTRWilliams): https://www.goingnorthpodcast.com/ep-356-the-relentless-pursuit-of-greatness-with-thomas-r-williams-mrtrwilliams/ 261.5 (Host 2 Host Special) – “The Outsourcing Playbook” with Kris Ward (@krisward): https://www.goingnorthpodcast.com/2615-host-2-host-special-the-outsourcing-playbook-with-kris-ward-krisward/ Ep. 468 – “The Power Of Mindset” with Hayk Tadevosyan (@hayktadevosyan): https://www.goingnorthpodcast.com/ep-468-the-power-of-mindset-with-hayk-tadevosyan-hayktadevosyan/  Ep. 450 – “From Orphan to Self-Made Millionaire” with Andre Henry (@DreamAgain_TL): https://www.goingnorthpodcast.com/ep-450-from-orphan-to-self-made-millionaire-with-andre-henry-dreamagain_tl/ Ep. 413 – “Losing $30K & Reinventing Yourself” with Vladimir Adonis (@vladimiradonis3): https://www.goingnorthpodcast.com/ep-413-losing-30k-reinventing-yourself-with-vladimir-adonis-vladimiradonis3/ Ep. 387 – “How to Demolish Imposter Syndrome & Create an Online Course” with Mark Kumar (@mark2kumar): https://www.goingnorthpodcast.com/ep-387-how-to/ 187 - "It's the Bottom Line That Matters" with Jennifer Glass (@thejennglass): https://www.goingnorthpodcast.com/187-its-the-bottom-line-that-matters-with-jennifer-glass-thejennglass/ Ep. 384 – “Steal Your Skills From Corporate” with Katrina Roddy (@KRoddy65): https://www.goingnorthpodcast.com/ep-384-steal-your/ Ep. 355.5 – “One Relationship Away” with Alexei Musienko (@AlexeiMusienko): https://www.goingnorthpodcast.com/ep-3555-one-relationship-away-with-alexei-musienko-alexeimusienko/ Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/ Ep. 331 – “The New MBA” with David Schloss (@Schlossy): https://www.goingnorthpodcast.com/ep-331-the-new-mba-with-david-schloss-schlossy/ #GNPYear3 Bonus Episode 3 – “Unlock Yourself” with Eddie Thomason (@eddiethomason_): https://www.goingnorthpodcast.com/gnpyear3-bonus-episode-3-unlock-yourself-with-eddie-thomason-eddiethomason_/ 281 – “No More Average” with Andy Audate (@andyaudate): https://www.goingnorthpodcast.com/281-no-more-average-with-andy-audate-andyaudate/