- Guest Bio:Gerard is an entrepreneur with 10 years experience in supply chain management, cross-border ecommerce and distributed teams.He gained a global perspective through his extensive travels and has a deep understanding of the ins and outs of international trade, supply chain logistics and location independent teams.Nowadays his company runs multiple B2C brands and offers supply chain solutions to retailers, ecommerce and subscription box companies globally. Want to connect with him: gerard@betafresh.com- Timestamps:0:00 Introducing episode's guest2:20 - Secrets of good PR stories that took Gerard's product to Time Magazine.6:18 - AirUnleased vs AirPower, How Gerard beat Apple with the help of Marques Brownlee.11:50 - Manufacturing first or marketing first?14:15 - Different approaches to marketing - How to not do a "Press Release"18:32 - Customized Targeted Reachout on different platforms.23:03 - Gerald's approach to turning ideas into revenue fast.26:45 - Consulting as a major part of being Location independent entrepreneur. 31:28 - Trading PPE (Personal Protective Equipments) during pandemic time.- Video version of this episode on Youtube: https://youtu.be/Xspkd0zYGMU