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You can remain an "invisible expert", unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeon holes according Alastair McDermott. Alastair McDermott explains how to lose that reliance on referrals which is the handicap of over 90% of small businesses.  Host of The Recognised Authority podcast, McDermott also gives a link to an equipment list in the episode which he is giving away for free. 

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