105. Marketing Friendsgiving: What Trader Joe’s Can Teach Us About Seasonal Branding
Pull up a chair because this week we are breaking down Trader Joe's seasonal branding and marketing strategies that make them the holiday go-to.
Topics:
- What's the superior Thanksgiving side dish?
- Martha on Netflix
- Template and Graphic ownership with clients
- The Importance of Founder Content
- How WishingWellWashing is taking over our TikTok Feeds
- Six Surprising Facts That Explain Trader Joe's Secrets To Success (Forbes 2018)
- Trader Joe's podcast?!
- How Trader Joe's didn't join Instagram until 2017 relying mainly on word-of-mouth marketing
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