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Keir Starmer has accused the Conservative Party of 'desperate, divisive and damaging' politics by picking fights with British instutitions like the National Trust and the RNLI.
The Labour leader has previously stayed clear of the culture wars and stuck on the hard-fought territory of the economy and the new shape of the Labour Party.
But today's speech placed charities and cultural insititutions at the heart of British life as something he was prepared to defend.
Has he given the Tories new amunition? Or found a whole new constituency of voters?
Plus - PopCon - not the fantastic snack but the new Tory group headed up by one Liz Truss. But will the most unpopular British leader of modern history be able to make the Popular Conservatives at all relevant as he gear up to this year's election?
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