In this episode of the Radio Academy podcast, join host Hayley Hayes as she delves into the dynamic world of branded content and its intersection with the booming podcast industry. Featuring exclusive insights from industry experts Michaela Hallam and Neil Cowling of Fresh Air Production, this episode explores the art of balancing creativity with strategic marketing objectives in the realm of branded podcasts. Discover the secrets behind Fresh Air Production's transition from national radio shows to pioneering brand-funded podcasts and learn why companies are increasingly turning to podcasts as a powerful tool for authentic audience engagement. From creative challenges to measuring impact and envisioning the future of branded podcasts, this conversation offers a captivating glimpse into the innovative landscape of audio storytelling and its compelling influence on modern marketing strategies. Tune in for a thought-provoking discussion that sheds light on the limitless potential of podcasting in the realm of brand communication.



freshairproduction.co.uk