While we're so busy perfecting our digital presence, our guest this week reminds us of another branch of marketing which is text messaging. Text messaging is here and continues to conquer the globe as the cheapest and most effective way of communicating with one another.

As a world-known marketing consultant, Paul Ruppert, shared with us his insights on how text messaging plays a vital role in engaging with and nurturing customer experience. He worked with big companies such as Facebook, Mastercard, Western Union, and many other global companies in different industries.

In this episode, we discussed:

- History of text messaging
- Text messaging as the cheapest and effective way of sending messages around the globe.
- Text message VS WeChat, WhatsApp, Viber, etc.
- SMS as universally available and enabled form of messaging.
- Mobile telephony and its impact on a country's GDP.
- Application Program Interface
- Combine different message platforms for your marketing
- Text messaging is very effective in engaging with customers.

If you're thinking of ways to level up your marketing, check out this week's episode and learn more about how you can utilize text message marketing for your business.

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Visit Paul's website: https://www.linkedin.com/in/paulruppertintl/


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