When you were young, you came into a society. Socialization is a must in an un-awakened society. In an un-awakened society there are collective social and cultural values. When we value one thing, we often condemn the opposite. For example, self-sacrifice may be a social value and selfishness is condemned. We deem one good and the other bad. In order to keep the social order, we socialize children, which basically means we train them to behave in a way that is acceptable to the society we live in. We indoctrinate children with our social and cultural values and reward them when they adhere to those values. We punish children when they demonstrate behavior that contradicts our social and cultural values. So as a child, if we want our needs to be met, survive in society and have a chance at feeling things like love and belonging and contribution and safety, we have one option… to adopt those values of the society we are born into and hold ourselves to them!