797: The Magic Couch , Edgar Blazona, BenchMade Modern
The Magic Couch
Edgar Blazona, BenchMade Modern
– The Sharkpreneur podcast with Seth Greene Episode 797 Edgar Blazona
Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture. Necessity became invention.
Along with starting several (!) of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar also sharpened his skills in the corporate world at Pottery Barn and Restoration Hardware. As he saw customers accustomed to waiting three months (and more!) for sofas and sectionals that realistically take only a few weeks to make, he realized there must be a better way and founded BenchMade Modern in 2015 to disrupt this norm.
BenchMade Modern offers sofas and sectionals in 5” increments and custom configurations, depths, fabrics and more. Custom furniture arrives at your doorstep within weeks, not months.
Listen to this illuminating Sharkpreneur episode with Edgar Blazona about creating magic sofas.
Here are some of the beneficial topics covered on this week’s show:
- How it’s smart to work for a business that is like the one you want to start.
- Why the traditional way of selling and storing furniture has become archaic.
- How most people don’t want a sofa that can be made faster than it can be delivered.
- Why 10 days is the sweet spot for manufacturing, trucking, and delivery.
- How the pandemic caused people to want to go buy more furniture.
Connect with Edgar:
Guest Contact Info
@benchmademodern
@benchmademodern
Links Mentioned:
Learn more about your ad choices. Visit megaphone.fm/adchoices