This is an SEO rant. I think we have a new type of recurring episode. This is pretty much my take on SEO test, what it is, why it's important to me, why aren't more SEO's doing this and what the controversy is in the SEO community about testing with fake keywords. I realized I left out the BIGGEST value to testing after I listened to the playback. The value to me is - if I can get a competitive edge on a result - that means revenue to me, to my client, their family, their employees and their families. That's a lot of value. So yeah, SEO testing is worth the time. And I even share what to do if you aren't inclined to or have the time to test yourself. You can find me on Linkedin - Carolyn Holzman American Way Media AmericanWayMedia.com Austin, TX Photo by Yassine Khalfalli on Unsplash