Boscia was founded in 2002 and remains an industry leader over 20 years later, listen to find out how. 

With her Japanese roots and allured by her family's unique beauty practices, Lan Belinky was destined to join Boscia and lead the global skin care brand.

Boscia revolutionizes beauty routines around the world with products made with natural and plant based ingredients including cactus water, chia seed and jojoba.

You'll also learn:

• How the brand communicates its values to customers step-by-step
• The brand's most effective marketing channel and how its marketing strategy has pivoted over two decades
• The evolution of Boscia's target demographic and the importance of being omnichannel
• How the brand has been able to combat inflation and keep their pricing approachable

Boscia is a case study in building a long lasting brand and this is a must-listen for anyone who wants to do the same.

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