Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients? Then this is the episode for you! On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you and not against you. Hayley Fedders spent the past 8 years building her design studio into what it is today. But the first 5 years, she struggled big time to make ends meet, was stressed out every month, spent way too long Googling everything and craved a community of fellow designers. Fast forward to today, where she put the hard work in to move beyond stressful, penniless months, and her design studio, Studio Seaside, has turned into so much more than what she had originally imagined. These days she splits her time between client design work and helping fellow brand designers through her online course, Brand Process Savvy. ------------------------- In today's episode, we cover the following: How Hayley got into graphic design and her origin story The power of blogging and educational content How Hayley's style has evolved and the brands she typically focuses on The value-add of the One-Concept Method The brand designer's process and her favorite and least favorite parts of it How ChatGPT can be utilized to benefit your business Finding clients via TikTok and managing the varied feedback on the platform Blocking out time to do things for you as a freelancer so you don't feel fried at the end of the day Hayley's ins and outs for 2023 ------------------------- RESOURCES: Brand Process Savvy by Studio Seaside Savvy Series by Studio Seaside Studio Seaside's FREE Workshop May 18th: The One Concept Method FREE Workshop: How to Attract High-End Clients Episode 108: Social Content 'icks' with Amber Figlow A Creative Co. ----------------------- Guest info: To learn more about Hayley and her fantastic insights, you can follow her on Instagram and TikTok @Studio.Seaside, Facebook @Studio.Seaside.Branding or visit her website at studioseaside.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard