In this episode Dave Kilby is joined by Kyle Jacobson, VP of Government Relations for the Lubbock (TX) Chamber, to discuss his new book “Advocacy Basics for Chambers: The ABC’s of Government Relations”. Jacobson stresses the importance of advocacy and how you can move your chamber from sitting on the sidelines to playing in the game. He also emphasizes why chambers need to take advantage of advocacy as an opportunity to shine as a voice for your members while bringing value to your community. Is advocacy the missing ingredient for your chamber?