I had a great time today chatting with Joci & Ashley Besecker, the founders of Premier Catch. A sustainable, wild seafood company that delivers straight to your door. Ashley Besecker is an expert in human biochemistry and specializes in nutritional genetics and sports medicine. She works with world-class athletes on a strategy that involves nutritional repletion and optimization. Joci and Ashley married into the seafood industry. However, they saw an unfilled gap between wholesale distributors and consumers and they did just that with Premier Catch. Their mission is to source the highest quality, wild-caught seafood from Alaska and the Pacific Northwest to fill kitchens across the country. We talked about nutrition, sustainability and discussed some of the concepts that were brought up by the well-known documentary, Seaspiracy. Show notes in order of appearance: Ashley’s last oh shit moment Joci’s last hell yeah moment Ashley on nutrigenetics Gut health and probiotics vs prebiotics Joci history with the ocean as a kid, how they met and at what point they decided to go into business together Owning a successful business with family Ashley shares one of her favorite professional athlete recovery stories Ashley talks about a WNBA player and gold medalist Emotional and psychological connection to physical endurance and recovery What is true sustainability when it comes to fishing? The real difference between farm fish and wild-caught What does their business, Premier Catch, stand for and guarantee? Alaska, the pinnacle of sustainable fishing. How they are able to eliminate bycatch According to Seaspiracy, 46% of the Great Pacific Garbage Patch is fishing gear. What is being done by sustainable businesses to combat this? Is eating wild-caught fish better than eating meat? Joci and Ashley share their top two traits for a conscious leader to embody   Connect with Joci & Ashley via PremierCatch.com  Connect with Sebastian on Instagram SebastianNaum.com